Developed marketing strategy for the university and expanded efforts to regional and national focus

          Created regional and local advertising campaigns

           Developed a crisis management program and media strategy

           Instituted a marketing analysis to better define admissions and retention efforts.

           Developed a Speaker’s Bureau

           Expanded printing department to four-color process.

           Developed a community relations

           Developed strategy for alumni development.

     Centralized campus marketing and advertising efforts

           Developed and executed promotional activities for an award-winning, six-state environmental cleanup program.  The River Sweep began in 1989 and has expanded to the Ohio River and eight tributaries.  Responsibilities included recruiting businesses for financial support, recruiting volunteers, and arranging a series of news conferences announcing the annual event.  The Sweep now attracts more than 22,000 volunteers.
 

           Developed local, state and national projects for Ashland Inc. in support of education, which was made a corporate priority in the early 1980s.  Educational emphasis included dropout prevention, school-to-work, and teacher recognition.
  

           Developed the corporate Speaker’s Bureau.  Responsibilities included not only making presentations and conducting workshops, but recruiting employees as presenters.   Personally made national and regional presentations for Ashland Inc.

        Developed media strategy for special projects, as well as day-to-day activities

        Developed and executed full-scale public relations campaigns for company programs

        Researched, wrote and distributed news releases/news advisories

        Responded to media inquiries concerning all aspects of the company and its divisions

        Arranged and conducted news conferences

        Presented programs on crisis communications and company programs

           Created and developed print and broadcast advertising for a four-state campaign: Kentucky, Ohio, West Virginia and Minnesota.  As the program expanded, responsibilities included managing advertising agency involvement.

         Created and developed educational programs, including “Day on Campus” program in Kentucky and West Virginia, which promoted students staying in school; and “Recipes for Self-Esteem,” daily activities building student self-esteem, given to 3,000 teachers in four states.

           Developed and executed public relations programs, media relations and advertising; edited AAA member publications; developed multi-media programs; and served as a lobbyist for state transportation issues.

           Developed a complete public relations program and strategy to create regional awareness of the Blue Grass Automobile Club and worked on developing member

           Developed and executed innovative publicity campaign, including a No-Proof Mix Off at Christmas in which bartenders competed to create nonalcoholic drinks and a public breathalyzer demonstration to show the effects of alcohol.  Developed public policy issues strategy and began state legislative lobbying.  Developed the AAA Traffic Network which provided traffic condition reports twice daily. 

           Edited the AAA monthly magazine, developed multi-media program for public presentation and conducted news conferences.